Twitter: A Professional Business Opportunity

Yesterday Twitter relaunched a site called Business for Twitter.  Several Twitter users may use the site strictly for micro-blogging purposes: posting song lyrics, location updates, rants, etc. For those of us that tend to think more broadly, Twitter is a great tool to advertise and market yourself, businesses, and brands.

The content on the site is not necessarily new to users that utilize Twitter on a more professional basis. However, the content is more organized making it easy for even the most unfamiliar business user to get what they need out of Twitter.  The website includes examples of businesses that are already using twitter to market, advertise and reach out to consumers such as Porsche, and Bonobos.

The most impressive features on the site include articles that explain "everything you need to know to get up and running on Twitter". Several people probably think it is easy to just start sending tweets. But, from a professional perspective, it is necessary to understand how Twitter can help your business grow, how to establish your brand on Twitter, how to write good tweets, and best practices of businesses on Twitter. These are just basic things covered on the improved Business for Twitter site. In addition to basic "protocols" of Twitter, businesses and business professionals get free advice on how to target their markets using twitter, attract followers, engage with current users and teach employees about Twitter. Of course, the site would not be complete without the option to sign up for Twitter Ads.

Business for Twitter is a great opportunity for businesses and individuals to brush up on how to improve or how to establish their presence on Twitter. Although it is geared towards businesses, several of the articles found under the Twitter Basics tab can be helpful to business professionals (especially new users) as well.

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